. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Holly Judge

Design Graduate, Gallery II, The University of Bradford.

United Kingdom

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Lidl

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Austen Lavery

Junior Designer

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UI/UX Designer, Jaguar and Land Rover

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Jade Lauren

Creative Account Manager, SGK

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Stina Jones

Illustrator & Graphic Designer, Freelance

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Asa Wikman

Senior Designer, Rex London

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Kemal Atahan Aydinlioglu

Interior Designer/ 3D Visualiser

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Jason St Paul

freelance illustrator, designer & animator

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Matthew Smith

Senior Retoucher, CGP Design

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Inge Jacobsen

Artist, Freelance

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Pedro Alvarez

Designer, Socially geared

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Adriano Vessichelli

Director at Blindeye Films - Freelance

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Michal Pstrucha

Senior writer, FCB HEALTH SPARK

Poland

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Andy Watson

Video Producer, Kiddicare

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Anthony Goodfellow

Designer

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BIGGER.

United Kingdom

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David Tan

Group Art Supervisor, Area 23

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Nicole Yershon

Director innovative solutions, Ogilvy & Mather London

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Amel Mahfouf

Creative Designer & Photographer, Printed.com

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