. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Carla Rylance

Art Outsource Manager, Lionhead Studios

United Kingdom

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Emanuel Del Monte

Illustrator/ Motion Graphics/ UI, UX Designer, Freelance

Mexico

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Rafa Flores Art

Ilustrador, Freelance.

United States

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Raul Dogdson (P. Rincon)

Illustrator, freelance

Mexico

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Ari Ibarra

Illustrator, freelancer

Mexico

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Samuel Carrillo

Motion Designer, 3D Artist & Video Editor, Freelance

Mexico

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Peter Stringer

Unemployed, None

United Kingdom

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Luke McCarthy

Unemployed, New Look

United Kingdom

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Paul Stevens

Unemployed

United Kingdom

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Aghogho (Joy) Gharoro-Akpojotor

Script Writer

United Kingdom

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Christopher Chance

Script Writer, Self employed

United Kingdom

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Mark Brown

United Kingdom

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Suvasis Arya

Script Writer, Self

United Kingdom

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Emmanuel Nwachukwu

Film maker and script writer

France

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Luca

Script Writer, Topkapi Films

United Kingdom

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Dorian Chan

Script Writer, Loris Studio

Malaysia

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Kamalesh Palkar

Graphic Deigner, Zodiac Media

India

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Nilesh Acharekar

photography

India

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Krity Mahato

Visual Merchandiser, Chumbak Design Pvt. ltd

India

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Rajshekhar Dass

Transportation Designer, Nephos Design Innovation

India

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