. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Anas

Animator, Metro One News

Pakistan

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Ahmed Tariq

Senior Creative Executive, Mehran Spice and Food Industries

Pakistan

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Nikolay Lisyansky

Architect - 3D Visualizer

Ukraine

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Sohail Noorani

Motion/Art Designer, HTV

Pakistan

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Ahsen Tariq

Snr Motion Designer, Studio Akademia

Pakistan

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Stefan

Infographics, data and graphic design

United Kingdom

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Harvey Symons

Data visualization, Flying Chilli Ltd

United Kingdom

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Kristoffer Barkar

Regulatory & Systems Design, Independent Consultant

Finland

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Rachitha Bandara

Digital Artist/3D Visualiser, Freelance

Sri Lanka

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Tim Green

Data Strategy Director

United Kingdom

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Jay de Alwis

Interior Designer, spaceCRAFT

Sri Lanka

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Yohan Ranasinghe

2D animator, Freelance

Sri Lanka

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Malin Ganitage

Creative Director

Sri Lanka

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Krishanthan Somasundaram

Designer, Cirkel labs

Sri Lanka

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Saliya Kumarasinghe

Managing Director, Aspiration

Sri Lanka

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Migara Hewawardena

Retoucher, MigsRetouch

Sri Lanka

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Darshan Jeyarajah

Creative Director, Dragoon

Sri Lanka

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Mahasen Kalahe

Film Director, Concept Casita

Sri Lanka

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Don Prasad Madulakkhana

CAD Technician, Ultimate 3D Studio

Sri Lanka

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Yasiru Goonethilake

Senior 3D Generalist., Studio 101 (pvt)Ltd

Sri Lanka

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