. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Lidwin Mascarenhas

CG Modeller

Saudi Arabia

Connect

View profile
James Paul

Content writer

India

Connect

View profile
Wajiha Haider

Freelance Marketing Strategist, -

India

Connect

View profile
Cheryl White

Writer/Scriptwriter/Editor, Freelance

United Kingdom

Connect

View profile
Andrew

Writer

United Kingdom

Connect

View profile
Siti Idrus

Copywriter, NASTY Worldwide

Malaysia

Connect

View profile
Tobi

United Kingdom

Connect

View profile
Aidan OKeefe

Creative Director, AoK Picturehouse

United Kingdom

Connect

View profile
Nansy Christopoulou

Writer/Actress, Munichipal Regional Theatre of Patras

Greece

Connect

View profile
Gautam Dey

3d Visualization Artist

India

Connect

View profile
Dominic Samuel

designer, Vodafone

India

Connect

View profile
Mahesh Marath

UX Strategist, Think Design Collaborative

India

Connect

View profile
SIDDHARTH DUTTA

Graphic Designer, INDIA TODAY GROUP

India

Connect

View profile
Jatin Gadhok

Business Strategist, Think Design Collaborative

India

Connect

View profile
Gaurav Shravage

UI/UX Designer

India

Connect

View profile
Pintu Kumar

Art Director, Critique

India

Connect

View profile
Sanjana Dugar

Freelancer

India

Connect

View profile
Rhythm Juneja

Motion Designer/Illustrator, -

India

Connect

View profile
Vijay Kumar R

Motion Graphics Designer

India

Connect

View profile
Vaundhra Jaiswal

3D Character Artist, LRZ

India

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.