. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

REDBARON

Illustrator

Saudi Arabia

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Mandy Tess Rimmer

Illustrator

United Kingdom

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Marillustration Art

Illustrator

United Kingdom

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Dushyant Bhardwaj

3d artist

India

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Jagjeet Singh - AR VR

3D Visualizer, Xis Studio

India

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Pavani Mehra

Graphic Designer, LBB

India

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Athira Bhargavan

2D Artist, Freelance

India

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Apoorva Swami

Textile Designer

India

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Surendra

Sr. Designer, Alive Imaginations

India

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Touseef Ahmed

3D Designer

Saudi Arabia

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Raman Yadav

India

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Nishant

Creative Director, Other Logic Experientials

India

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Siraj

Creative Director

India

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Satyawan

Sr. Group Head - Art, Leo Burnett - Mumbai

India

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Nitin Menon

Assistant Director

India

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Anuja Borker

Lead Motion Graphics Designer, Sirenna Learning Ltd

India

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Srivinay Salian

Screenwriter / Filmmaker, QuaGenius Films

India

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Abbas Ebrahim

Graphic Designer

India

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Vidhi Anand

Creative Director, Vidhi Anand

India

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Rafi Qazilbash

Textile Digital Designer, sairafi

Pakistan

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