. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Julie Anthony

Designer

United Kingdom

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Laura Silveira

Freelance Illustrator, Laura Silveira Illustration

United Kingdom

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Katerina Meccano

Graphic Designer/Illustrator, Rhubka Design

United Kingdom

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Simina Ardelean

Illustrator and graphic designer

Romania

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Michalis Thrapsaniotis

Freelance artist

Ireland

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Simabilash Abhilash

VIZRT, MBTV

India

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Mark Beer

Concept Artist, freelance

United Kingdom

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Lendl Desouza

Motion Graphic Designer, Prime Focus Ltd

India

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Diane Shearer

Illustrator

United Kingdom

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Arghish Das

Graphic designer, Tirupati Gold pvt. ltd.

India

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Nitin Rajput

Illustrator | Graphic Designer | Storyboard Artist

India

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Savan Solanki

Business Development Manager, Arise Infoway

India

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Firoz Khan

flash animator motion graphic designer

India

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Asfaque Ali Ansari

Web Designer, Zenvisage Production

India

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Amit Kare

Digital Marketing Designer, Bravo Lucy Technologies Private Ltd.

India

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Haji Mohammed

Sr.3D Visualizer

India

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Manas kumar Mukherjee

Sr. Graphic designer, Vhi

India

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Gautham Mukesh

Design Consultant, HRX

India

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Arpit Paurush

Ux Designer, Adlift India

India

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Rajiv Sharma

Ecommerce and Digital Marketing Consultant, Sainet Technologies

India

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