. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Karina Camargo

Creative Artworker, Estúdio Magenta

United Kingdom

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Jonathan

Senior Creative Artworker, J2

United Kingdom

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Jenny Gladden

Creative artworker / Illustrator / Animator, Myself Freelance

United Kingdom

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Paul

Script Writer

United Kingdom

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PRINCE AHEREZA GILBERT SHIZO

Script Writer, ZION PICTURES LTD

Uganda

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Pekat Photography

Photographer, Pekat Photography Ltd.

Kenya

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Sammy Njoroge

Photographer, Light Art Africa

Kenya

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Quentin Maswache

Head of Production, 4UP Digital

Kenya

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Nathan Omuhinda

Creative Artworker, Freelancer

Kenya

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Arthur Mbuguah

Graphic Designer, Citizen TV Kenya

Kenya

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Joseph

Art Director, JWT

Kenya

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Aaron Kandia

Art Director, Right-Here Kenya Ltd

Kenya

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Didi Kamal

Illustrator, Self-employed

Kenya

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Jeff Mandela

2D Animator

Kenya

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Md.Sajuddin Khan

Graphic Design 3D Artist & video Editor

India

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Jason Laroza

Senior Video Editor, Tech21

United Kingdom

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Dhaval Mehta

Video Editor and Graphic Designer, Branding Studio7

India

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Adrian Bielawski

Sr. Video Editor, ODmedia

Netherlands

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Ian Craik

Video Editor, NeuLion

United Kingdom

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Javier Bejarano

Graphic Designer and Video Editor

United Kingdom

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