. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Pramod Shinde

UI/UX Designer & Developer, Softebuzz

India

Connect

View profile
NIKHIL SINGH

3D Interior Designer, P-ROY Architects

India

Connect

View profile
ANUJA C PANICKER

Fashion Design, FASHION DESIGNER

India

Connect

View profile
Milind GK

Fashion Graphic Designer, G&C Enterprise SPA Italy

India

Connect

View profile
Jaymin Panchasara

Furniture Designer, Murubi

India

Connect

View profile
Vaishakh Kolaprath

Art Director, Dentsu

India

Connect

View profile
Ken

Creative

United Kingdom

Connect

View profile
Ross Jason Clugston

Creative

United States

Connect

View profile
LA LUYIXI

Freelance Graphics & Illustration

United Kingdom

Connect

View profile
Stuart

Creative Designer, OrangeDoor

United Kingdom

Connect

View profile
Simon Wisbey

Photographer, Next

United Kingdom

Connect

View profile
Victoria

Photographer and Rich Media Coordinator, Heal's

United Kingdom

Connect

View profile
Jeremi

Director & Photographer @_jeremidurand

United Kingdom

Connect

View profile
2

Przemek

Photographer, Videographer and Producer, Schadenkind

United Kingdom

Connect

View profile
Induja S

Textile & Surface Pattern Designer, Freelancer

India

Connect

View profile
Nupur Yadav

India

Connect

View profile
Nupur Kukreja

Surface Pattern Designer

India

Connect

View profile
Gokula J

Surface Pattern Designer

India

Connect

View profile
Saulius Ginetas

Surface Pattern Designer

Australia

Connect

View profile
Joey Taylor

Surface Pattern Designer

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.