. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Shanya Bharti

Surface Pattern Designer

India

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Hannah Gentry

Surface Pattern Designer

United Kingdom

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Jane Massey

Surface pattern designer, DillyDesigns

United Kingdom

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Karen Heslop

Surface Pattern Designer

United Kingdom

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Rebecca Rawlings

Surface Pattern Designer

United Kingdom

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Patrice Heaney

Surface Pattern Designer

United Kingdom

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Aliysa

Surface Pattern Designer

United Kingdom

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Chloe Hedley

Surface Pattern Designer

United Kingdom

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Julia Lamb

Surface Pattern Designer

United Kingdom

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Sara-Jayne Martin

Surface Pattern Designer

United Kingdom

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Valentina Sawyer

Surface Pattern Designer, -

United Kingdom

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Clea Georgiou

Graphic and surface pattern designer

United Kingdom

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Patricia alejandra Soza galmez

Surface pattern designer, Patricia soza galmez

Denmark

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Veronica Galbraith

Surface Pattern Designer

United Kingdom

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Chynna Brown

Surface Pattern Designer, Chynna Brown

United Kingdom

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Georgia Lennon

Surface Pattern Designer

United Kingdom

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Natalia Buian

Surface Pattern Designer

Canada

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Emma Weaver

Surface Pattern Designer & Illustrator, Freelance

United Kingdom

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Katherine McLean

Surface Pattern Design Graduate, Currently available

United Kingdom

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SpringBird Studio

Surface Pattern Designer, Spring Bird Studio

Pakistan

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