. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Just IT Recruitment

United Kingdom

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Marco Cuomo

Creative

United Kingdom

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faversham House Group

United Kingdom

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Nawaz Alamgir

Motion Graphics Designer, freelancer

United Kingdom

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Kirsty

Head of Design, Halewood International Limited

United Kingdom

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Giulio

Motion Graphics Designer/Video Editor

United Kingdom

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Elliott

Graphic Designer

United Kingdom

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Jerry Mckinish

Trend Forecaster

United States

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Greg

Creative Team, freelance

United Kingdom

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Ben Honeyball

Motion Graphics Designer & Compositor, Freelance

United Kingdom

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Maurizio Moccia

Creative

United Kingdom

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Andy Lish

Creative Director, Whybin/TBWA Group Melbourne

United Kingdom

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Cogwheel Studios

India

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Stuart Arnold

Senior Designer, Lick Creative

United Kingdom

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Jordan Morris

Multimedia designer, Pendragon plc

United Kingdom

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Scott Gibson

Video Editor, Freelancer

United Kingdom

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goalgirls

Germany

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2

Gary Fawcett

ECD, TBWA\Manchester

United Kingdom

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Bogdan

3D Animator

United Kingdom

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Glen Edwards

Senior Creative Web Designer, AKA

United Kingdom

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