. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Initial phase

India

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Mark Allin

director, 2020x

United Kingdom

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Marc Andonian

Owner / Creative Director, Grind Studios

United States

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Gerald Sagoe

Producer/Director, Freelance

United Kingdom

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Holland and Barrett

United Kingdom

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Ilya Pavlovsky

CG

United Kingdom

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Ian

Creative Artworker & Retoucher, Freelance

United Kingdom

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Ana Nascimento

Creative Team

United Kingdom

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smartsite Solutions

United States

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Maynara Fanucci

Post-Production Coordinator/Colour Grader/Editor

United Kingdom

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Simone Bonnett

Digital Designer (F/C), Sheepdrove Organic Farm and Conference Centre

United Kingdom

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Glenn Jeffery

ECD, Grey Group EMEA

South Africa

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Robert Chamberlain

Lighting Camera Person

United Kingdom

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Tom Richards

Chief Creative Officer

United Kingdom

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Souvid Datta

Creative Director, Freelance

United Kingdom

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John Grint

Creative Director Producer/Director & Editor, 17Films Ltd

United Kingdom

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ECOM Recruitment

United Kingdom

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Alberto

Graphic Designer, Free for next challenge

United Kingdom

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Gabriele Musella

Head of UX Research, Paylinko

United Kingdom

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Bonita Sihombing

Junior Graphic Designer

Australia

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