. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Tibi Pater

Motion Graphics Designer, Septeni Global

United Kingdom

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Samuel Asquith

Managing Editor (Publishing), Agora Financial UK

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Illustrator, self employed

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Designer/Content Creator, MMGY Global

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Wyatt-Clarke & Jones

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Out of Nothing

United Kingdom

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Jacob Younessi - Younessi Studio

Founder, Younessi Studio

United Kingdom

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Aleksandra

UX/UI Designer and Illustrator

Portugal

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Magdalena Sledzikowska

Creative Artworker, home

United Kingdom

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Daire

Interaction Designer

United Kingdom

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Elmwood

United Kingdom

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Jerrard

Multimedia Designer

United Kingdom

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Nick

Creative Artworker, EM Design UK Limited

United Kingdom

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POS Designer, Freelance

United Kingdom

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Joanne Pan

Design manager

United Kingdom

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Nicky

Illustrator and Designer

United Kingdom

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Nicola

Production Designer, Nicola Dietmann Design

United Kingdom

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TARANNUM MUSHTAQ

Creative Director

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Ian Fisher

Senior Graphic Designer, Freelance

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Joanna

Freelance Graphic Designer, self employed Leeds

United Kingdom

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