. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Mindy Nettles

Graphic Designer, Merlin Entertainments

United Kingdom

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Edward Mansfield

Associate Director of User Experience, Razorfish

Australia

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Galina Toshkova

Senior Creative Designer, London Borough of Hounslow

United Kingdom

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Nick Butler

Graphic and Web Designer, Freelance

Czech Republic

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The Bunker Agency

United Kingdom

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United Kingdom

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Priscila Ramos de Carvalho Langbehn

Graphic Designer

United Kingdom

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Lena Korallo

Freelance videographer/Journalist/Graphic designer, Freelancer

United Kingdom

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Marc Prior

Full stack developer, Ecce Media Ltd

United Kingdom

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Jade Warrington

Freelance Creative Designer, JAM Creative Co

United Kingdom

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Freelance Typographer / Designer / Artworker, -

United Kingdom

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Project Manager

United Kingdom

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Piotr Jaworowski

CCO & Co-Founder, Ars Thanea

Poland

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Game artist, PLAYTECH

United Kingdom

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Digital Designer, Laura Ashley

United Kingdom

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Freelance Editor, -

United Kingdom

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Helios Photography Ltd

United Kingdom

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HelloYes

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GOOD Company

Canada

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Hawkeye - Publicis

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