. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Andrea Sánchez

Photographer and Retoucher

United Kingdom

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Todd Robinson

Designer/illustrator

United Kingdom

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Nicolas Torres-Albornoz

Part Time Graphic Designer, Collectif

United Kingdom

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Cecilia Horner

Graphic Designer, Freelance

United Kingdom

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Oleg Kurbatov

Interactive Product Designer, Bwin.Party Digital Entertainment

United Kingdom

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Coco Seignette

Business Development Director & Head of Roster, Eyeforce

Netherlands

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Lee Stuart Shepherd

Graphic Designer & Art Director, - Available / Looking for a new opportunity!

United Kingdom

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Dirk Werkers

Owner, Werkers Ball Design London

United Kingdom

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Hayleigh Davy

Photographer

United Kingdom

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Graphic Designer, Freelance

United Kingdom

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Teia Kay

Integrated Designer

United Kingdom

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Jessica Kerr

Graphic Designer

United Kingdom

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Radley Yeldar

Agency, Radley Yeldar

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Bora Dayanikli

Multi-Media Production, Boranimations

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Lava Studio

United States

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Dash Dot Creations

Poland

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Whistlejacket

United Kingdom

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Andrew Bolan

Looking for employment - Creative/Branding agency

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3rdfloor

South Africa

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Zach Heywood

Artist illustrator, Zach Heywood Heroic Art

United Kingdom

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