. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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KALONG TONG

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Maja Macanovic

photoshop editor, fiverr

Serbia (Republic of)

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Music Dealers

United States

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Monologue London LTD

United Kingdom

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Facade Designer, Arup

United Kingdom

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Snr Creative Producer, Resurrection Films

United Kingdom

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Illustrator, freelancer

Sweden

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Complete Ltd

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Video Editor, Freelancer

Romania

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Seb Hill

ECD, BBD Perfect Storm

United Kingdom

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Illustrator

United Kingdom

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Hugo Carreira

Senior Creative Designer, Pink Squid

United Kingdom

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Graphic Designer, Freelance

United Kingdom

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Jacob Flynn

Social Media and Marketing Executive, Paradox London

United Kingdom

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Video Editor

United Kingdom

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Cofounder and President, studio flamini and MARC Research Center

Italy

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Creative Director, Publicis Brasil

Brazil

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RISOTTO Studio

United Kingdom

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Verstiuk Production

Ukraine

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Designer, Brand42

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