. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Michael CS

Photographer, retoucher

United Kingdom

Connect

View profile
Oliver Bonas

United Kingdom

Follow

View profile
Federica Filippi

Freelance Graphic Designer, Spirit of Phoenix Ltd

United Kingdom

Connect

View profile
Linzie Hunter

Illustrator, Lettering Artist, Linzie Hunter Illustration

United Kingdom

Connect

View profile
Dennis McCarthy

Team Lead : Retouching, Wayfair

United Kingdom

Connect

View profile
Textappeal

United Kingdom

Follow

View profile
Paula Vasconcelos

graphic designer, 245am

United Kingdom

Connect

View profile
SNASK

Sweden

Follow

View profile
Dusan Petkovic

DoP/Director/Photographer, Emote productions

Serbia (Republic of)

Connect

View profile
Julia Benetton

Graphic Designer/ Illustrator

United Kingdom

Connect

View profile
M

Graphic Designer, Choizilla

United Kingdom

Connect

View profile
Sofia Severo

Graphic Designer, Freelance

United Kingdom

Connect

View profile
Charlie Prentice

Graphic Designer, Freelance

United Kingdom

Connect

View profile
Megan

Art Director/Designer, Freelance

United Kingdom

Connect

View profile
Wim Mertens

Creative Director, Far Beyond Creative

New Zealand

Connect

View profile
electriclime°

Singapore

Follow

View profile
Quentin Civiel

Translator, Pole to Win UK

United Kingdom

Connect

View profile
Joseph Byrne

Graphic Designer, Burwell Community Print

United Kingdom

Connect

View profile
Nicola Hunte

Graphic Designer, Capsule Wardrobe Uk

United Kingdom

Connect

View profile
Studio Doesinger

Germany

Follow

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.