. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Nicola Paggi

Project Manager, MEYER WERFT

Germany

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Paulina Bastos

Graphic Designer, Freelance

United Kingdom

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Chelsea Brown

Junior Designer

United Kingdom

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Tom Sharman

Founder, The Content Operators

United Kingdom

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Cristian Bethlen

Producer, cameraman, TV senior Editor, geza.co.uk (owner)

United Kingdom

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David Reid

Music composer, sound designer, SoundReid Music Composition and Sound Design

United States

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Luis Orozco

Art Director

Brazil

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2

Blue Zoo Animation Studio

United Kingdom

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Yessian Music

United States

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Heather Johnston

UX Designer, ITV

United Kingdom

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Mauricio Fernández Maldonado

VP Creative, McCann Worldgroup Lima

Peru

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Georgia Damigou

Music Composer/Music Producer, Freelance

Greece

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Brice BENAÏ

Head Architectural Designer

Cameroon

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Ian Waterhouse

Journalist, Content Creator, and presenter, Freelance

United Kingdom

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Ottavia Camposilvan

Junior Visual Designer/Retoucher, jones knowles ritchie

United Kingdom

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Georgina Hurcombe

Producer/Managing Director, LoveLove Films

United Kingdom

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Selay Karasu

Creative Director &Digital Project Manager, VOID

Turkey

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Phil Pinn

Copy Consultant

United Kingdom

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Kingdom x

United Kingdom

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Molasses

Australia

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