. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

3DTotal

United Kingdom

Follow

View profile
Richard Lock

Senior Designer, Type One Creative / Devolution Designs

United Kingdom

Connect

View profile
Divaretro Designs

Textiles and Jewellery Designer

United Kingdom

Connect

View profile
Steph Martin

Freelance Web Designer, Real Owl

United Kingdom

Connect

View profile
Shaiful Mukhelas

Copywriter, DF&S Kuala Lumpur

Malaysia

Connect

View profile
Hollie

Graphic Designer, Specsavers

United Kingdom

Connect

View profile
Yannis Tsitsonis

Re-orderClick to add a video, image, document, pre, Rescon Ltd

United Kingdom

Connect

View profile
Jake McDonald

Illustrator

United Kingdom

Connect

View profile
Orangecult Branding

India

Follow

View profile
Frank Punshon

Artist & Freelance Designer, Frank Punshon Art

United Kingdom

Connect

View profile
Jeremy Vey

Graphic Designer, Jeremy Vey

United Kingdom

Connect

View profile
Irene Cazaux

Freelancer Designer (web, print and digital)

United Kingdom

Connect

View profile
Crate47

United Kingdom

Follow

View profile
Luciana Ellington

Photographer

United States

Connect

View profile
Ben .

Designer, Inua Design Ltd

United Kingdom

Connect

View profile
James Allan

United Kingdom

Follow

View profile
Gary Manzo

Artist/ilustrator, Amnoz Enterprises

Canada

Connect

View profile
Luana Mancuso

Graphic Designer, LNV Management

United Kingdom

Connect

View profile
Alexis Jamet

Spain

Connect

View profile
Joe McCulloch

Designer Illustrator, Intersurgical

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.