. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Paglu Graphics Ltd.

Bangladesh

Follow

View profile
María Clara C.E

UI Artist for Gaming

Argentina

Connect

View profile
Patrick Kwok

Animator, Random42

United Kingdom

Connect

View profile
Marcos Paulo

Copywriter

Brazil

Connect

View profile
Dannié Mughal

Creative Director

United Kingdom

Connect

View profile
Direct Line Group

United Kingdom

Follow

View profile
Amy Cuppello

Creative Retoucher

United Kingdom

Connect

View profile
Aisling Wang

Junior designer

United Kingdom

Connect

View profile
Indy Nannua

Design Manager

United Kingdom

Connect

View profile
Paula

Video editor, Edit Monkey

United Kingdom

Connect

View profile
David Livingston

Senior Designer, Buttercross Creative

United Kingdom

Connect

View profile
Logo Design Best UK

United States

Follow

View profile
Guide Dogs for the Blind Association

United Kingdom

Follow

View profile
Designli

United States

Follow

View profile
Joshua Smith

Motion Graphics Designer, Dreaming Fish

United Kingdom

Connect

View profile
Ogilvy & Mather Japan

Japan

Follow

View profile
Camden Market

United Kingdom

Follow

View profile
Andy Mina

Writer,Director,Creative

United Kingdom

Connect

View profile
Picasso Pictures

United Kingdom

Follow

View profile
Creative Review

United Kingdom

Follow

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.