. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Sean Lynch

Graphic Designer, freelance

United Kingdom

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Caroline LEGER

Digital Designer, Freelance

United Kingdom

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T&P

United Kingdom

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cloudBuy

United Kingdom

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Judi Turner

retired

United Kingdom

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Elise Chéri

Artistic director - Graphic designer, ParisChéri

France

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Frankie Römer

Product Designer, Lumenpulse

United Kingdom

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Katie McLurg

Junior Designer, Currently freelance

United Kingdom

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Blake McWhirter

Art Director, studioblake

United States

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Satellite my love

France

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Matthew Saunders

Creative Team Lead, Fourleaf

United Kingdom

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Rogerio Martins

Associate Creative Director | Lead Creative, Ogilvy Brasil

Brazil

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Visual Voice Global

United Kingdom

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FOREFRONT International

United Kingdom

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uSwitch

United Kingdom

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Mattia Paolinelli

Motion Designer and Graphic Designer, Mail Boxes Etc.

United Kingdom

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Szewah Hingis NG

2D Animator, Monday's Child London

United Kingdom

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PICS

United Kingdom

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Jonny Newsome

Freelance Creative, YourCreativeStation.com

United Kingdom

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Astrid Limal

Creative Director, Astrid Limal Studio

United Kingdom

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