. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Charlotte Wilkes

Lead Digital Designer

United Kingdom

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Alex

Senior Copywriter, Alex Genn Copywriting (Genn-Wyatt Ltd)

United Kingdom

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Amy Proud

Concept Artist

United Kingdom

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Luke Sean Gosling

3D Artist

United Kingdom

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Fernando

Producer Director

United Kingdom

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Paul Taylor

Senior Designer

United Kingdom

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Ramsey

Graphic Designer

United Kingdom

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Craig Baxter

Freelance Art Director / Designer / Illustrator, Craig Baxter Design

Australia

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David McDougall

Creative Director, The Wired Agency

United Kingdom

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Szilva Bolla

Retoucher

Hungary

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Nadia

Lead designer

Spain

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Alex Metcalfe

Graphic Designer, Unsworth Sugden

United Kingdom

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Leukaemia & Lymphoma Research

United Kingdom

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Daniel Morosan

Designer / Sole Proprietor, Henfruit

United Kingdom

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Ten Fathoms

United Kingdom

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Polly Mackey

Freelance Creative

United Kingdom

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FAA

CREATIVE DESIGNER, GRAPHIC DESIGNER, ILLUSTRATOR, ALIBI CO LTD

Thailand

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Kota Creative Ltd

United Kingdom

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Kate-Marie Carter

Artist

United Kingdom

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Lawrence Howlett

Director, Newedge

United Kingdom

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