About me

I have 20 years of experience in advertising. I started in 1997 at JWT. Later I worked at Cuarzo In, Leo Burnett and Bates. In 2003 I joined McCann family as senior copywriter. Now I´m a VP Creative and I'm in charge of dealing with clients such as Coca Cola Company, Sodimac Homecenter, Cusqueña Beer, Entel telecom, Wong Market, Ripley and NGOs like Save the Children, Aniquem, Domund and Red Cross.

I feel proud being a part of the team that won the first (and only at the moment) Gran Prix in Cannes.

Also, during these years I have won more than 300 awards and recognition.

But none of this could have been possible without the support and love of my wife, daughter and son.

Last but not least I'm a professional drummer.


Copywriting, Creative Direction, leadership, Music, Strategy Planning

Sector Experience

Advertising, Arts, Banking, Beverages, Charity / Not for profit, Communications, Creative Services, Food & Beverages, Furniture, Fixtures & Equipment, Health & Safety, Household Care, media, Music, ngo, Pharmaceutical, Retail, Telecoms


Adstars, Amauta, Apap, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Grand Prix, Cannes Lions - Silver, Caracol de Plata, Clios - Bronze, Clios - Silver, D&AD Award - Yellow Pencil/White pencil, Effie's - Bronze, Effie's - Gold, Effie's - Silver, El Sol, FIAP, LIA Award - Bronze, LIA Award - Silver, New York Ad Festival - Second Prize, New York Festival - Finalist, ojo de iberoamerica, Webby Award


AFP Habitat, Aniquem, calidda, coca cola company, domund, entel, Latam, MasterCard, Nestlé, Red Cross, SAB Miller, Save the Children, sodimac homecenter, wong market


Mauricio Fernández Maldonado was recognised as an Industry Influencer on 10th November 2016

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Mauricio Fernández Maldonado has been a Contributor since 10th November 2016.

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