. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Zenith

United Kingdom

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Rebecka Skogh

Graphic Designer, illustrator, Rebeckaskog

United Kingdom

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brandcraft.hk

Hong Kong

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2

Steve Osborne

Partner and Managing Director, Osborne Pike

United Kingdom

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Jade Baskett

Graphic Designer, Principal Insurance

United Kingdom

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Chris Carr

Director, Beyond Mirrors

United Kingdom

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Ben Lew

Co-Founder and Designer, Pi'ikea St.

United States

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Molly Shepherd

Creative Associate, Storm-7 Consulting Limited

United Kingdom

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Amalia Mora

Amalia Mora

Italy

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A Day Out

United Kingdom

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Alex Higlett

Designer & Illustrator

United Kingdom

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Paul

Freelance Senior Creative Artworker, pdh creative services

United Kingdom

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Humberto Gomes

Creative Artworker

Portugal

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Jonathan

3D, Motion Graphics, design & artwork

United Kingdom

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Jackie Miller

2D Animator, Freelanc

United Kingdom

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Bob

Production & Marketingr Officer

United Kingdom

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Oliver

Creative Artworker, Ministry of Sound

United Kingdom

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Kalveer Gill

Creative Artworker, Splash Worldwide

United Kingdom

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Krzysztof Kamil Kaminski

Poland

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Henna Laine

2D/3D art student

Finland

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