. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Silvester Njehu

Photographer - Film, Nifty films Studios

Kenya

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Samantha-Anne Slimmerts

Photographer

South Africa

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Siboniso Mazibuko

Photographer & Digital Marketer

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Ray Erens

Photographer, RayZa Photography

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Daniel De Wit

Photographer, Daniel DW Creative Design & photography

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Yamkela Poni

Photographer, NY3 Media

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Nigel Jabu Sibanda

Photographer, Free Lance

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Michael Doran

Stills Photographer, Michael Doran Photography

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Masi Losi

Stills Photographer, Losi Media

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Boitumelo Thindiza

freelance Photographer, n/a

South Africa

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Zander Opperman

Photographer, Lampost Productions

South Africa

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Ahmed Hassam

Photographer and Graphic Designer, AH Photography and Design

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Riky S

United States

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Alfred Mahlangu

Photographer

South Africa

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Alexis Green

Graphic Designer & Photographer, Cest Bien

South Africa

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Reuben Porter-Brown

Graphic Designer - Production

United Kingdom

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Vladimir Repede

Graphic Designer - Production

Romania

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Sarah Vincent

Graphic Designer - Production

United Kingdom

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Mark Osborne

Graphic Designer - Production, Myojodesign

United Kingdom

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Bontle M

Stylist/ Photographer

South Africa

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