. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Brian Yessian

CCO, Yessian music

United States

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Peter Wood

Group Director, Social Creative Lab, 360i

United States

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Mike Perry

CCO / Founder, Tavern Agency

United States

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Elliot Langerman

EVP, ECD, Area 23

United States

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Andrea Rodgers

Integrated Producer, Bloomberg

United States

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Andrea Lennon

President, Critical Mass

United States

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Tiffany Rolfe

Global Chief Creative Officer & Chair, R/GA Media Group

United States

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Shang Wu

Client Director, Design Bridge

United States

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Chris Burke

Director, Technology

United States

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David Lapinsky

VP, Music Producer, Townhouse

United States

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Scott Carlton

Creative Director, Saatchi & Saatchi Wellness

United States

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Adam Robl/Shawn Sutta

Composers, Adam Robl and Shawn Sutta

United States

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Rachel Darivoff

Associate Strategy Director

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Scott Pryor

United States

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Gan Lin

CGI Artist, Design Bridge

United States

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Emily Arnold

Group Director, Connections Strategy, R/GA

United States

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Stefane Rosa

group account director, Droga5

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Paul Harrington

CD/VP, AREA 23

United States

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Vrasidas Golemis

Senior Art Director, NitroC

United States

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Clark Sabbat

Fashion Designer

United States

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