. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Sarah Corfield

Photographer - Film

United Kingdom

Connect

View profile
Joffray Jouve

Photographer - Film

France

Connect

View profile
Katia Osorio

Photographer - Film

United States

Connect

View profile
Emmanuel FRADIN

Photographer - Film

Belgium

Connect

View profile
Nunez Gregory

Photographer - Film, Keig Studio

Spain

Connect

View profile
Sophia Zapiti

Photographer - Film

United Kingdom

Connect

View profile
PHILLIP

Photographer - Film

United Kingdom

Connect

View profile
Tomo Galof

Photographer - Film

Slovenia

Connect

View profile
Jacki Daniel

Photographer - Film

United Kingdom

Connect

View profile
Yasemin

Designer, motion graphic designer, multimedia designer, photographer, film maker, idea4id

Germany

Connect

View profile
Tom Luddington

Photographer - Film, Tom Luddington Photography

United Kingdom

Connect

View profile
Sandro Mosco

Photographer - Film

Germany

Connect

View profile
Prashanth PV

Photographer - Film, Shot by Prashanth

India

Connect

View profile
Tom Vickers

Photographer / Film maker

United Kingdom

Connect

View profile
David Cater

Freelance Photographer, Film Maker & Graphic Designer

United Kingdom

Connect

View profile
Ozkan Algul

Photographer & Film Maker, Free

United Kingdom

Connect

View profile
Anjum Shahzad

Photographer - Film

Pakistan

Connect

View profile
Boniface Otieno

Photographer - Film

Rwanda

Connect

View profile
Robert Dowling

Photographer - Film, six foot four creative

United Kingdom

Connect

View profile
Facundo Prats

Photographer - Film, Por Ejemplo

Germany

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.