. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Valentina Ruggiero

Creative Director, VR Design Aid

United Kingdom

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Rami Bittar

Creative Director / Photographer, SAINT X Creative Stu

United Kingdom

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Robert Sindermann

Founder, Robert Sindermann Creative Ltd

United Kingdom

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Robbie Mathieson

Content Producer, XIX Entertainment

United Kingdom

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Joe Goulcher

Creative Director

United Kingdom

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Carmen Garcia Davila

Producer, Field Producer, Fixer, Line Producer, Production Coordinator, Production Manager

United States

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Gaurav Kumar

Producer | Line Producer

India

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Saurabh Khurana

Executive Producer, Country Line Producer, Fixer, work in progress productions

India

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Olena Gorlanova

Creative Producer/1AD/Event Producer, freelance

United Kingdom

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Angus Henderson

Executive Producer / Producer, Alpine Films Ltd.

United Kingdom

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Ashish Ajit

Line Producer OR Creative Line Producer

India

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Charles Kelly

Senior Producer - Producer/Director

United Kingdom

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Kate Aldridge

Assistant Producer/ Producer

United Kingdom

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Ruth Ferrier

Art Buyer, Creative Producer, Shoot Producer, Freelance - Ex Asda & M&S

United Kingdom

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Adam

Producer/Events producer, Guardian Edinburgh International Television Festival

United Kingdom

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Jason Campion

Casting Producer / Producer

United Kingdom

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Matthew Schlichter

Producer/Post Producer, Freelance

United States

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Lynn Morrish

Freelance Producer/Design Producer

United Kingdom

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Rachel Kamrasch

Line Producer/Post Producer, EG+

United States

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James Bretherton

Producer / Line Producer/, Nomad Films Spain

Spain

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