. . .

About me

Highly accomplished Creative Director with 20 years' experience within luxury, lifestyle, fashion, food and interiors. Originating from a publishing background, with a proven track record of launching and redesigning renowned magazines including Country Living & Jamie Oliver. Highly adept at diversifying, skill set building a success within digital, marketing and advertising to conceptualise and art direct photoshoots, as well as storyboarding and directing video and animation. Significant expertise in securing and developing new business as well as developing strong relationships with both internal teams, photographers, illustrators and clients.

KEY ACHIEVEMENTS

- Conceptualised, storyboarded and directed video, animation and photoshoots for Not on the High Street to promote the artisanal aspects of the business as well as key seasons such as Father's Day.

- Coordinated and directed ambient and practical videos; Introduced a 360 redesign to Country Living magazine across all physical, experiential and digital touch-points, thereby increasing brand awareness as well as securing brand partnerships with brands such as DFS, Yeo Valley and Interflora.

- Launched Modern Rustic, a luxury sister title to CL appealing to a contemporary younger audience. Subsequently expanded to three times a year and successfully launched in the US in year two.

- Relaunched Morrisons Magazine, implementing a new online platform and launching the UK's first supermarket iPad magazine winning the DMA best customer magazine for three consecutive years.

- Launched Jamie Magazine with the launch issue successfully selling over 1 million copies.

Please contact me on or , check out my website darrenholdway *dot* com

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Darren's Followers

CREAMAN STUDIO

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Kiruba Nanthan

Visual Effects (VFX) Supervisor, FEATHER VFX INDIA (OPC) PRIVATE LIMITED

United Kingdom

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Prabath Mendis

Copywriter

Sri Lanka

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Sameer Antelawala

Producer / Videographer, Selfemployed

United Kingdom

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Dona Azzi

Art Director, Animator, illustrator, Vfx artist, Freelancer

Lebanon

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Norman Lo

Senior Digital Design Consultant, Cheil London

United Kingdom

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Berdan Akyol

Creative Director

United Kingdom

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Mary Njoroge

Proofreading

Kenya

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IDONGESIT OKPOMBOR

CEO, KINGS VIEW

Nigeria

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Samira Aliyeva

Co-Founder, Design is you

United Kingdom

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Tom Burton

United Kingdom

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Shannon Faulk Photogaphy and Video Productions

United States

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M.D, Raverhub

United Kingdom

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Pedro Rodriguez Capella

Senior Footwear Designer, Ocean5

United Kingdom

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Production Manager, Deelo Holdings

Botswana

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Darren Rapp

Head of Contract Recruitment, RedCat Digital

United Kingdom

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Jessica Johnson

Content Creator, Basic Bytes

Denmark

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Kim Sewell

Graphic Designer

United Kingdom

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Mostafa Metwally

UX Designer,IXD & UI Designer, The Matra

Egypt

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Retoucher, Freelancer

Slovenia

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