About me

Highly accomplished Creative Director with 20 years' experience within luxury, lifestyle, fashion, food and interiors. Originating from a publishing background, with a proven track record of launching and redesigning renowned magazines including Country Living & Jamie Oliver. Highly adept at diversifying, skill set building a success within digital, marketing and advertising to conceptualise and art direct photoshoots, as well as storyboarding and directing video and animation. Significant expertise in securing and developing new business as well as developing strong relationships with both internal teams, photographers, illustrators and clients.

KEY ACHIEVEMENTS

- Conceptualised, storyboarded and directed video, animation and photoshoots for Not on the High Street to promote the artisanal aspects of the business as well as key seasons such as Father's Day.

- Coordinated and directed ambient and practical videos; Introduced a 360 redesign to Country Living magazine across all physical, experiential and digital touch-points, thereby increasing brand awareness as well as securing brand partnerships with brands such as DFS, Yeo Valley and Interflora.

- Launched Modern Rustic, a luxury sister title to CL appealing to a contemporary younger audience. Subsequently expanded to three times a year and successfully launched in the US in year two.

- Relaunched Morrisons Magazine, implementing a new online platform and launching the UK's first supermarket iPad magazine winning the DMA best customer magazine for three consecutive years.

- Launched Jamie Magazine with the launch issue successfully selling over 1 million copies.

Please contact me on or , check out my website darrenholdway *dot* com

Darren's work

Loseley April, Seed Sowing for Country Living Magazine

Loseley June, Box Cuttings for Country Living Magazine

Pruning Wisteria at Loseley Park for Country Living Magazine

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