About me

I am an award-winning, globally experienced Creative Director/Senior Creative (Art Director) with a strong strategic focus and a comprehensive background in multimedia and global campaign management. I have extensive experience working with top-tier international agency networks, start-ups, and independent firms across six countries: the UK, Dubai, Amsterdam, Milan, Budapest, and Sri Lanka.

Confident, reliable, and results-driven, I consistently leverage my initiative to meet the highest standards while thriving in fast-paced environments. With a strong foundation in conceptual thinking and lateral problem solving, I have successfully led and mentored cross-functional teams, managing complex projects across global, national, and regional markets in a wide range of sectors, including healthcare, sports, entertainment, technology, charity, B2B/B2C, FMCG, automotive, travel & leisure, and alcohol & beverages.

Proficient in Mac OS and hands-on with the creative process, I have a proven track record of driving brands forward, delivering impactful campaigns that achieve significant results, including:

- Multiple global and national awards
- Agency-first global recognitions
- 450% increase in click-through rates
- 500% growth in product sales
- Over 3 million YouTube views
- 100% increase in ferry bookings
- Top 5 Dance Chart hit
- Higher agency rankings (Top 30 / Agency of the Year)
- Significant growth in client market share, establishing them as market leaders

In addition to my agency experience, I have a deep passion for music and the arts, which led me to become a founding member and Creative Director at Pure Mint Recordings, a successful independent London record label. I had the privilege of working with up-and-coming and established artists, producing live events across the UK and Europe, achieving a Top 5 Dance Chart hit featuring Marc Almond, with other acts such as Crazy P, Bent, and Zoe from Faithless featured on leading compilations, such as Norman J MBE, Fabric and Mastercuts.

I am passionate about:

- Continuously challenging myself and those around me to achieve greater potential.
- Contributing to and leading creative environments that inspire innovation and encourage mutual inspiration.
- Developing work that not only meets, but exceeds client expectations, fostering lasting satisfaction.
- Delivering impactful, pitch-winning solutions that drive success.
- Building meaningful connections and fostering collaborative partnerships.
- Embracing creativity and diversity in all its forms and manifestations.
- Supporting and actively engaging with social causes that create positive change.

Agencies:
SAATCHI & SAATCHI - TBWA - BRAY LEINO - OGILVY ACTION/GEOMETRY GLOBAL - JACK MORTON - M-IS LONDON - WFCA INTEGRATED - WE ARE PCM - OGILVY HEALTHWORLD - McCANN HEALTH - GREY HEALTHCARE - EUROLIFE RSCG - SUDLER & HENNESSEY -- FRONTERA LONDON - THE FLOURISH COLLECTIVE LONDON - PURE MINT RECORDINGS

Darby's work

Champix - Pharma

Elaprase - HCP Digital App

Toyota – Consumer Automotive

Stryker - Pharma AGM

Visual COBOL - B2B

Micro Focus - B2B

Western Union - Financial

Kleinwort Benson - Financial

Flourish Collective - Consumer - Artist Promotion / Events

The Flourish Academy - B2B/B2C

Pure Mint Recordings - Record Label

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