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The Toyota Landcruiser is relentless, with on and off the road technologies, safety features and powerful performance like no other. It’s what makes it special and different. The Landcruiser's 4-wheel-drive system provides power continuously to the front and rear axles to improve traction and stability on any surface and in any situation.

Brief: Demonstrate the unique capability of Landcruiser’s new 4x4 vehicle stability and active traction control system.

Creative Idea: 'Power-up'.

A hard hitting art direction styled press ad / poster was created to highlight the power of Landcruiser’s non-slip traction control and torque abilities, enabling it to do what others can’t.

MEDIA:
OOH
PRESS