Darby Creative Director/​Senior creative (Art Director)

ABOUT

The Western Union Company is an American multinational financial services company headquartered in Denver, Colorado.

With Western Union, you can make quick money transfers, track its progress, view countries’ exchange rates, and find agent locations local to you, at home or on the go. Money can be sent online or in-person at Western Union agent locations. Cash can be collected in person at any other Western Union agent location worldwide.

It’s a fast and convenient way to transfer and receive money when you need it most, no matter where you are in the world.

Brief: Create a half page ad for the Millfield School demonstrating the benefit of using Western Union’s money transfer.

Creative Idea: Out of the red. Into the black.

Students can find themselves needing funds urgently, especially when travelling abroad. This simple, effective creative idea was produced to clearly show the ease and speed of money transfer when using Western Union, resulting in winning the Midas – Best financial print advert award.

MEDIA:
MAGAZINE

MADEIT CREDITS

  • Western UnionClient
  • DarbyDeputy Creative Director

Western Union - Financial

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