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Champix is a leading smoking cessation drug marketed by Pfizer, known for their continuous innovations.

Brief: Produce content for Champix’s AGM promoting their dedication to smoking cessation.

Creative Idea: ‘Keep on innovating’.

A campaign around ‘Keep on Innovating’ was created for their AGM in Disneyland Paris, to inspire their senior marketing staff.

A teaser video was emailed to the marketeers before arriving at the AGM. Upon clicking the last frame, they were taken to a microsite and an online game and competition about innovation. The winners of the competition were announced at the AGM and awarded technically advanced and innovative prizes such as iPhones.

MEDIA:
VIDEO
DIGITAL