ABOUT

Mainframe computers (colloquially referred to as "big iron") are computers used primarily by large organizations for critical applications; bulk data processing, such as census, industry and consumer statistics, enterprise resource planning; and transaction processing. They can be big, cumbersome and therefore, problematic. That big thing that nobody wants to talk about.

Brief: Create a digital piece of content demonstrating the ease of use of mainframes with Micro Focus.

Creative idea: The elephant in the room

A video using CGI for digital/online distribution was created to show the agile nature of mainframes when using Micro Focus.

Result: The campaign resulted in an increase of 450% click-through rates, a 500% increase in global sales, with multiple award wins - B2B Marketing Winner - Grand Prix, B2B Marketing Winner - Best use of Creative, B2B Marketing Winner- Best Product Launch, B2B AWARDS Award of Excellence - Best Integrated Campaign.

MEDIA:
VIDEO
DIGITAL
SOCIAL MEDIA