Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.
We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.
AME Awards, BIMAs - Shortlist, Cannes Lions - Bronze, Cannes Lions - Grand Prix, Cannes Lions - Silver, Communicator Award, D&AD Wood Pencil, DADI's, IAB Mixx, Midas Award, One Show - Gold Pencil, Shorty Award, W3 Award, Webby Award
1-800 Contacts, Apple, Asics, AT&T, AVEDA, Blizzard Entertainment, Blue Cross Blue Shield of Tennessee, Blue Shield of California, BMW, CitiGroup, DePaul University, EmblemHealth, Infiniti, Lactaid, LegalShield, Marriott, McDonald's, Mitsubishi, Nissan, Norwegian Cruise Line, SAP, Toronto Maple Leafs, University of Phoenix, US army
on 19th June 2016 Project featured:Nissan Diehard App- Paint Your Game Face
on 30th June 2016 Project featured:#RaceFace
on 7th July 2016 Project featured:Glad To Give
on 14th July 2016 Project featured:Ready
on 2nd July 2018 Project featured:Clara Lionel Foundation Site Redesign
on 3rd July 2018 Project featured:Hey, Amazon
on 9th August 2018 Project featured:AT&T - Just OK is Not OK
on 26th April 2019 Project featured:Lactaid - Falling for Milk
on 20th February 2020