About us

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
We’re Critical Mass, but our friends call us CM. Please call us CM!

Skills

Experience Design

Sector Experience

Content Strategy, Digital (SEO, PPC, SEM...), user experience

Awards

AdAge Best Place to Work, BIMA 100, Campaign US Digital Innovation Agency Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Clio Sports Bronze Winner, Digiday Work Life Awards Winner, Digiday's Most Innovative Agency, Digiday’s Greater Good Awards Winner, Effie\'s - Bronze, Effie\'s - Gold, Fast Company 2023 Best Workplace for Innovators, London International Bronze, One Show - Bronze Pencil, One Show - Silver Pencil, Shorty Award Winner

Clients

1-800 Flowers, Airbnb, Apple, AT&T, BMW, BNY Mellon, Delta Faucet, DePaul University, Diageo, harley davidson, Hilton, J&J (Ethicon, Mars Wrigley, Nike, Nissan Motor Co., US army

Trade Associations

4A's, AdForum, One Club

Ranking
#2 Ranked Digital Agency
Recommendations
- 
Currently No Client Rating
Achievements
Annual 2023 SilverBizpiphany!B to B Annual 2023 BronzeGOATBusters - Critical Mass & TBWA/Chiat/DaySocial Annual 2023 BronzeGOATBusters - Critical Mass & TBWA/Chiat/DayAdvertising: Digital Annual 2023 SilverEven in the Madness of March - Critical Mass & BBDOAdvertising: Digital Annual 2023 BronzeGOATBusters - Critical Mass & TBWA/Chiat/DayEffectiveness Annual 2023 People's ChoiceBest Agency to Work For Annual 2023 People's ChoiceGOATBusters - Critical Mass & TBWA/Chiat/DayDirect Marketing Annual 2022 People's ChoiceMalts RebrandBranding Annual 2022 People's ChoiceThe Pathway To Inclusive InvestmentData Annual 2022 People's ChoiceThe Pathway To Inclusive InvestmentPublishing Annual 2022 People's ChoiceBest Agency to Work For Annual 2021 BronzeDelivering HopeSocial Good Annual 2020 BronzeWillow Biosciences 2020 RebrandBranding Annual 2020 SilverBMW Build Your OwnEffectiveness Annual 2020 People's ChoiceWheel of Whoa by AT&TAdvertising: Digital Annual 2020 People's ChoiceLactaid - Falling for MilkProduction Annual 2020 People's ChoiceBest Agency to Work For Annual 2019 GoldBest Agency to Work For Annual 2019 People's ChoiceEmerging Agency of the Year Annual 2023 ShortlistAgency of the Year Annual 2023 ShortlistDefy Convention: The Nissan Ariya VR ExperienceAdvertising: Digital Annual 2023 ShortlistSpeed ShowdownDigital Annual 2023 ShortlistDefy Convention: The Nissan Ariya VR ExperienceDirect Marketing Annual 2023 ShortlistSpeed ShowdownDirect Marketing Annual 2023 ShortlistEven in the Madness of March - Critical Mass & BBDODirect Marketing Annual 2023 ShortlistDefy Convention: The Nissan Ariya VR ExperienceExperiential Annual 2023 ShortlistEven in the Madness of March - Critical Mass & BBDOSocial Annual 2023 ShortlistWell DressedSocial Annual 2023 ShortlistBizpiphany!Advertising: Digital Annual 2023 ShortlistCommunity StoriesBranded Content Annual 2023 ShortlistThe BarBranding Annual 2023 ShortlistBizpiphany!Effectiveness Annual 2023 ShortlistEven in the Madness of March - Critical Mass & BBDOEffectiveness Annual 2023 ShortlistGOATBusters - Critical Mass & TBWA/Chiat/DayIntegrated Annual 2023 ShortlistEven in the Madness of March - Critical Mass & BBDOIntegrated Annual 2023 ShortlistLife Stage MomentsMusic & Sound Annual 2022 ShortlistAgency of the Year Annual 2021 ShortlistCereals Canada New Crop ReimaginedBranding Annual 2021 ShortlistGif a Little LoveSocial Annual 2021 ShortlistHotline PingSocial Annual 2021 ShortlistAgency of the Year Annual 2021 ShortlistBest Agency to Work For Annual 2021 ShortlistGif a Little LoveEffectiveness Agency of the Year 2020 Shortlist Annual 2020 ShortlistINFINITI QX60 Social Media Campaign for KoreaDigital Annual 2020 ShortlistBMW Build Your OwnDigital Annual 2020 ShortlistLactaid - Falling for MilkSocial Annual 2020 ShortlistQuick Reactions for INFINITI GlobalSocial Annual 2020 ShortlistBMW Build Your OwnWeb Annual 2020 ShortlistLactaid - Falling for MilkDigital Agency of the Year 2019 Shortlist
Top 10 Digital Agency Project featured:Community Stories
on 12th April 2023
Project featured:Even in the Madness of March - Critical Mass & BBDO
on 13th June 2023
Project featured:GOATBusters - Critical Mass & TBWA/Chiat/Day
on 13th June 2023
Project featured:Bizpiphany!
on 5th July 2023
Project featured:The Bar
on 6th July 2023
Project featured:Speed Showdown
on 7th July 2023
Project featured:INFINITY Website
on 2nd May 2024
Contributor:

Critical Mass has been a Contributor since 25th November 2015.

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Founded
1996
Size
500+ People
Creativepool member since 25 March 2014