About us

Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.

Today, we are 950 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).

Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.


experience design

Sector Experience

Automotive, Banking, Consulting Services


AME Awards, BIMAs - Shortlist, Cannes Lions - Bronze, Cannes Lions - Grand Prix, Cannes Lions - Silver, Communicator Award, D&AD Wood Pencil, DADI\'s, IAB Mixx, Midas Award, One Show - Gold Pencil, Shorty Award, W3 Award, Webby Award


1-800 Contacts, Apple, Asics, AT&T, AVEDA, Blizzard Entertainment, Blue Cross Blue Shield of Tennessee, Blue Shield of California, BMW, CitiGroup, DePaul University, EmblemHealth, Infiniti, Lactaid, LegalShield, Marriott, McDonald's, Mitsubishi, Nissan, Norwegian Cruise Line, SAP, Toronto Maple Leafs, University of Phoenix, US army

Trade Associations

bima, marketing society, rar

#2 Ranked Digital Agency
Currently No Client Rating
Annual 2020 BronzeWillow Biosciences 2020 RebrandBranding Annual 2020 SilverBMW Build Your OwnEffectiveness Annual 2020 People's ChoiceWheel of Whoa by AT&TAdvertising: Digital Annual 2020 People's ChoiceLactaid - Falling for MilkProduction Annual 2020 People's ChoiceBest Agency to Work For Annual 2019 GoldBest Agency to Work For Annual 2019 People's ChoiceEmerging Agency of the Year Agency of the Year 2020 Shortlist Annual 2020 ShortlistINFINITI QX60 Social Media Campaign for KoreaDigital Annual 2020 ShortlistBMW Build Your OwnDigital Annual 2020 ShortlistLactaid - Falling for MilkSocial Annual 2020 ShortlistQuick Reactions for INFINITI GlobalSocial Annual 2020 ShortlistBMW Build Your OwnWeb Annual 2020 ShortlistLactaid - Falling for MilkDigital Agency of the Year 2019 Shortlist
Top 10 Digital Agency Project featured:360 Degree Cinemagraphs
on 19th June 2016
Project featured:Nissan Diehard App- Paint Your Game Face
on 30th June 2016
Project featured:#RaceFace
on 7th July 2016
Project featured:Glad To Give
on 14th July 2016
Project featured:Ready
on 2nd July 2018
Project featured:Clara Lionel Foundation Site Redesign
on 3rd July 2018
Project featured:Hey, Amazon
on 9th August 2018
Project featured:AT&T - Just OK is Not OK
on 26th April 2019
Project featured:Lactaid - Falling for Milk
on 20th February 2020
Project featured:Quick Reactions for INFINITI Global
on 19th March 2020
Project featured:Wheel of Whoa by AT&T
on 3rd September 2020
On the web
500+ People
Creativepool member since 25 March 2014