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About us

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

We’re Critical Mass, but our friends call us CM. Please call us CM!

Details

Founded1996

Size500+ People

Ranking

#2 Ranked Digital Agency

Achievements

Pro member:

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Top 10Digital AgencyContributor:

Critical Mass has been a Contributor since 25th November 2015.

Invitex3

+13

Grand Prix3Gold x 37Silver x 711Bronze x 116People's Choice x 642Shortlisted x 42

Agency of the Year 2025Best Agency to Work For 2019Best Agency to Work For - People's Choice 2023Best Agency to Work For - People's Choice 2022Best Agency to Work For - People's Choice 2020Emerging Agency of the Year - People's Choice 20198Shortlisted x 8

See all achievements

Recommendations

Currently No Client Rating

Skills

Experience Design

Sector Experience

Content Strategy, Digital (SEO, PPC, SEM...), user experience

Clients

1-800 Flowers, Airbnb, Apple, AT&T, BMW, BNY Mellon, Delta Faucet, DePaul University, Diageo, harley davidson, Hilton, J&J (Ethicon, Mars Wrigley, Nike, Nissan Motor Co., US army

Awards

AdAge Best Place to Work, BIMA 100, Campaign US Digital Innovation Agency Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Clio Sports Bronze Winner, Digiday Work Life Awards Winner, Digiday's Most Innovative Agency, Digiday’s Greater Good Awards Winner, Effie\'s - Bronze, Effie\'s - Gold, Fast Company 2023 Best Workplace for Innovators, London International Bronze, One Show - Bronze Pencil, One Show - Silver Pencil, Shorty Award Winner

Trade Associations

4A's, AdForum, One Club

Activity

Connections11 Followers3,021 Following123

Likes73

Creativepool member since 25 March 2014

Critical Mass' articles

Leaders

Industry AI Predictions for 2024

Features

The importance of gamefulness to experience design

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Critical Mass' articles

Best Digital Ads: Digital Campaign Examples That Actually Work

The Most Creative Campaigns of 2025

The Most Influential Website Designs of All Time

How M&M’S and Kate Spade New York Crafted a Statement Candy

Are agencies ready for true AI disruption in 2024? #PredictionsMonth

Leaders

Industry AI Predictions for 2024

Industry

BMW Consolidates Marketing At Omnicom Group

Looking back on Annual 2020

Why asking questions will make you a better creative - With Critical Mass Global CCO Valerie Carlson

Andrea Lennon on why we should value togetherness while apart

Creativepool Annual 2020 winners announced

Features

The importance of gamefulness to experience design