Critical Mass
Calgary, AB
ABOUT
They don’t call it March Madness for nothing. It’s a month full of upsets, overtimes, buzzer beaters, and Cinderella stories. Adding to that madness are brands throwing elbows trying to capture audience attention.
AT&T needed to stand out in the crowd and make the most of their longstanding NCAA sponsorship by giving fans of the tournament the one thing they were missing—a sure thing.
After all, AT&T has the 5G network, security features, and very best trade-in deals to keep fans connected to the excitement.
AWARDS
Internet Advertising Competition
MADEIT CREDITS
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AT&TClient
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Critical Mass -
JAMES LEAL-VALIASCreative Director -
Valerie CarlsonGlobal Chief Creative Director -
Alissa HansenChief Production Officer
Annual 2023 SilverEven in the Madness of March - Critical Mass & BBDOAdvertising: Digital
Annual 2023 ShortlistEven in the Madness of March - Critical Mass & BBDODirect Marketing
Annual 2023 ShortlistEven in the Madness of March - Critical Mass & BBDOSocial
Annual 2023 ShortlistEven in the Madness of March - Critical Mass & BBDOEffectiveness
Annual 2023 ShortlistEven in the Madness of March - Critical Mass & BBDOIntegrated
Project featured: on 13th June 2023