Critical Mass Calgary, AB

ABOUT

They don’t call it March Madness for nothing. It’s a month full of upsets, overtimes, buzzer beaters, and Cinderella stories. Adding to that madness are brands throwing elbows trying to capture audience attention.

AT&T needed to stand out in the crowd and make the most of their longstanding NCAA sponsorship by giving fans of the tournament the one thing they were missing—a sure thing.

After all, AT&T has the 5G network, security features, and very best trade-in deals to keep fans connected to the excitement.

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