ABOUT

We created the INFINITI Multisensory Pod. The closest you can get to experiencing life with an INFINITI without owning one.

Instead of describing INFINITI through features, the Pod translates the brand promise into a lived moment. It is designed as a brief escape from the outside world. An immersive calm environment that restores balance and emotional clarity.

The experience is built around five senses:
• Sound: a bespoke orchestral score designed to slow the heart rate.
• Scent: Japanese cedar and citrus, created exclusively for INFINITI. It triggers memory and helps form a brand association.
• Touch: a QX80 seat engineered for deep physical relaxation with massage functions controlled from the Pod.
• Sight: guided visuals inspired by the Japanese concept of forest bathing, to rebalance mood and stress.
• Taste: A gift of tea created in collaboration with the Japanese tea company Lupicia, given at the end of the experience (when attended).
Together, these elements create a physical expression of Power & Serenity, where calm becomes a form of strength.

In a category that competes loudly for attention, INFINITI chose to stand apart by creating quiet: a premium moment people could feel, not be told.

The Multi-Sensory Pod delivered powerful results:
• 4.5/5 improvement in brand impression rating.
• Visitors articulated a new understanding of INFINITI: no longer seen as "powerful" but as "thoughtfully restorative".
• 52% increase in website engagement post-experience.
• 66% of participants organically shared the experience, indicating emotional memorability.