ABOUT

An experience worthy of BMW.
Luxury, meticulous craft, and breathtaking performance defineBMW. The digital experiences that BMW lovers use to explore and shop for the world's greatest driving machines should be no different. To make that happen, we've created the most advanced automotive ecosystem in the world, BMW OS—platforms, processes, tools, services, and experiences that give a customer everything they want and need from BMW.The best digital shopping, purchase, and ownership experience. Period.

Since choosing us as their Digital AOR in 2016, BMW has brought us into their financial services business, as well as theMINI brand (another ecosystem transformation engagement).There's a clear reason—we're kindred spirits. We mix bold design with precise attention to detail. Exciting new technologies, mindful efficiency. More value. More output. More leads. More sales.

AEM Higher.
When we began working with BMW, they were on Adobe ExperienceManager, but they weren’t getting much out of it. We needed to enable greater self-service (e.g., a publication workflow without needing technical support) and use AEM’s more modern capabilities – all while migrating hosting and upgrading the platform version.

We were able to stay on the current version of AEM, reduce hosting costs, and improve website performance all at the same time. As a result, we’re now able to launch over 100 pages a quarter, hitting aggressive release schedules while never sacrificing an ounce of quality.

Our global team has a finely honed, agile way of working that ensures optimal flow among design, content authoring, build and launch dates.And, with more technological maturity and increased automation, our team can now use less effort, crank out more work, and deliver better quality. As the images to the right attest, we literally updated 8 pages in a single month—a feat that our clients had never believed possible.

Turning a CornerWith BMWUSA dot com.
We took a digital catalogue and made it an experience that reinforces BMW’s iconic status as the leader of high-performing, luxury automotive. Our redesigned global navigation involves more than tactical fixes—it tells a story that helps people experience desire and value before they see specs and pricing.

We’ve used product pages as an opportunity to turn information repositories into meaningful brand stories. Our launch page for the new X2 drove a 70% increase in traffic to the “Build Your Own” configurator. We also used the 7 Series page to tell a story about sensuous luxury, seamlessly modulating visitors from pure aspiration to clear product information (which is already netting a 14% lift in inventory search tool traffic). The meeting place of arresting beauty and no-nonsense fact finding. It’s what luxury car buyers want and expect.

Digital Design System.
Our Digital Design Language (DDL) allows us to create an expanding library of design components, thoroughly annotated and rendered both as images and code snippets.

Seamlessly Integrated: Because our team is both integrated and knowledgable beyond their given field of expertise (i.e., design, content , and development in constant dialogue), we’re able to get the most out of AEM and embed innovation and differentiation into every stage of everything we do.

Efficiency, Innovation, Scale: By creating reusable components, we generate efficiency. Efficiency generates more time to explore new creative possibilities, push boundaries, and expand our DDL.And a more robust library means that everything on BMWUSA site is rendered within a consistent design system, but each model of car can also have its own unique personality . In other words, the library gives us “freedom within a framework,” and the bigger our library gets, the more creative freedom we can extend across every page on the site.

Build Your Own.
To re-establish BMW USA as a leader in automotive luxury, we help our clients tell better stories about the BMW difference—the soul of the brand’s premium status. They count on us for breakthrough design thinking, technology enhancements, and a constantly evolving data and analytics ecosystem. Since establishing our partnership in2017, we’ve delivered a vast amount of work—platform, site, social, analytics, and in-dealership experiences.

One of our biggest transformations to date, however, is the Build-Your-Own (BYO) page. We’ve designed a far more dynamic, enjoyable, and visually stunning experience, and we built it on an underlying recommendation engine that drives personalization, localization, and more of what truly engages site visitors.

Data Meets Design: Our recommendation engine works incredibly hard to serve up very accurate recommendations.It’s fueled by a wide array of inputs—BYO data, user location, look-alike modeling, and much more. As a result, the process of using theBYO configurator is deeply intuitive, and users can focus their attention on their car, rather than on toggling through various choices.

BYO is not only smart, it’s a jaw-dropping interactive experience. Thecar is the hero throughout, and the underlying technology we useshowcases each model in previously unimagined—or previously impossible—ways. BYO visitors can zoom in and rotate an actual high-res asset in different modes and positions. Switching from a full-screen view and going back to the controls is simple and intuitive. Overall, we took the time to create a vast array of subtle touches that car configurators simply never had the means or capacity to employ. The resulting experience is as unique as it is enjoyable and intimate. And we know that people love it because our team conducted end-to-enduser testing to ensure that there is no seam, hurdle, or pain point that pulls BYO visitors out of the build.

Results:
• 2.6x more product page lead form submissions
• 37% increase in lead for submissions year-over-year
• 100+ updates per quarter