About us

In July 2017, Ad Age anointed Zulu Alpha Kilo as International Small Agency of the Year. Only a year prior, Zulu won Ad Age Small Agency of the Year in 2016, the first non-U.S. shop in history to win the publication’s overall honour.

Not bad for a shop that only opened its doors nine years ago. From the beginning, our founder Zak Mroueh (aka Zulu Alpha Kilo in the nato phonetic alphabet) did not want his new shop to be part of the mainstream agency scene and play by the same antiquated rules.

It’s why early on in our history we said no to spec creative pitches. It meant turning away over 80% of the RFPs that came our way. But as a result, we still grew with premium, like-minded clients who respected true partnership.

At every turn in the agency’s history, we’ve made counter-intuitive decisions, leading Zulu to be called “Official Shit Disturbers” of Canada’s ad scene by local trade publication Strategy

Headquartered in Toronto, we’ve been attracting creative and planning hires from around the world from Brazil and France to the U.S. and England. Sometimes our website is what first piques their curiosity.

Having generated international press for being a parody of all the absurdities of the ad industry, our website simultaneously serves as a showcase for our counter-intuitive approach.

Now at over 100 Zuligans, we aren’t as small as we used to be, but we remain proudly independent and single-minded in our focus on creativity. Size is immaterial to us. What matters at Zulu is staying true to our core values and never compromising on our belief that clients (and the world, for that matter) could use more creativity.

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Annual 2020 GoldIndependent Agency of the Year Annual 2020 Silver#UnravelHateAdvertising: Digital Annual 2020 BronzeBig in Japan Campaign SummaryDigital Annual 2020 Bronze#RainforestFireChannel Campaign SummaryPR Annual 2020 Silver#PauseToRememberPR Annual 2020 Bronze#RainforestFireChannel Campaign SummaryIntegrated Annual 2019 BronzeThe Away GameAdvertising: Film Annual 2019 BronzeThe Away GameBranded Content Annual 2019 SilverReskinning Queen Street WestOOH Annual 2018 SilverCommon GroundBranded Content Annual 2020 ShortlistMix N Match Campaign SummaryOOH Annual 2019 ShortlistWorlds Worst RFPAdvertising: Film Annual 2019 ShortlistIndependent Agency of the Year Annual 2018 ShortlistIndependent Agency of the Year
Top 10 Advertising Agency Project featured:Say No To Spec
on 20th February 2018
Project featured:Nestea Confessions
on 23rd February 2018
Project featured:Billy’s Lemonade
on 25th November 2019
Project featured:Ask a Timbit
on 29th December 2019
Project featured:Canada’s Oldest Influencer
on 30th December 2019
Project featured:Cure Boredom
on 31st January 2020
Project featured:Subaru Safety
on 3rd February 2020
Project featured:#PauseToRemember
on 16th September 2020
Project featured:Cineplex Balcony Cinema
on 6th October 2020
Project featured:Made To Be A Subaru
on 15th October 2020
Project featured:Crosstrek Kids
on 26th October 2020
Project featured:Bell Upload Speeds
on 28th October 2020
Project featured:#PauseToRemember - Team Legion
on 13th November 2020
Project featured:Unquarantine Your Creative
on 3rd February 2021
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Zulu Alpha Kilo has been a Contributor since 25th November 2015.

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Creativepool member since 26 January 2018