Zulu Alpha Kilo Toronto

ABOUT

Today, the closest experience most young people in Canada have to war is through popular entertainment media like video games. However, that means that the experience, and sacrifice, of veterans is more abstract and risks being trivialized.

Instead of lecturing young people about the importance of remembering the sacrifices of veterans, we decided to connect with our audience in their world and on their terms. Home Equity Bank partnered with the Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world’s oldest e-Sports team, known as “Team Legion”.

Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers in respect and to hear their stories and honour their service. The world’s oldest e-Sports team reminded younger generations that war is not a game.

MADEIT CREDITS

  • HomeEquity BankClient
  • Anjelica KapetanosAccount
  • David TremblayAccount
  • Dwayne MatasejeGroup Director of Broadcast
  • Erin WilsonDirector, Consumer Marketing
  • Jackson KempWriter
  • Jeff WatkinsDesigner
  • Micah Rix-HayesEditor
  • Mitch CappePR
  • Mitchell CornelisseBroadcast Supervisor
  • Morgan McLellanProducer
  • Niary ToodakianSr. Marketing Manager
  • OMD MediaMedia Agency
  • Provident Communications PRPR Agency
  • Tim HopkinsPlanning
  • Yvonne ZiomeckiCMO
  • Zoe KimDesigner
  • * Zulu Alpha Kilo
  • * Michael RomaniukArt Director
  • * Zak MrouehCCO
  • * Dan CummingsWriter
  • * Vic BathArt Director
  • * Tom EvansProduction Company
  • * Vivianne GauciSVP Marketing & Contact Center
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Annual 2021 BronzeWorld's Oldest E-sports TeamDigital Annual 2021 SilverWorld's Oldest E-sports TeamExperiential Annual 2021 SilverWorld's Oldest E-sports TeamSocial Good Project featured: on 15th June 2021 Contributor:

Zulu Alpha Kilo has been a Contributor since 25th November 2015.

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World's Oldest E-sports Team

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