ABOUT

In response to the NHL ban on all cause-related jerseys (after multiple players refused to wear pride-themed warmup jerseys), independent creative agency Zulu Alpha Kilo spearheaded an initiative for PFLAG Canada called the “Team Pride” jersey. Stitched from uniforms across the league, this jersey serves as a symbol of inclusivity. The campaign aims to rally public support for 2SLGBTQ+ athletes and reverse the cause-related jersey ban.

Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray
Group Creative Director/Writer: Jonathan Smith
Associate Creative Director/ Copywriter: Marco Buchar
Associate Creative Director/ Art Director: Michael Romaniuk, Ivan Mallqui
Art Director: Tanios Nims
Account Team: Robyn Morrissey, Hayley Blackmore
Strategy Director: Meredith Ferguson
Client: PFlag Canada
Clients: Ross Wicks
PR Agency: The Neighbourhood Agency
PR Team: Betsy Cooper & Jess Leach
Producer: Tim Lynch, Colleen Allan
Production House: Zulubot
Editor: Brian Noon
Photographer: Tanios Nims