Zulu Alpha Kilo
Toronto
ABOUT
Approximately 15 million Canadians live beyond their means. So how do you engage a nation disinterested in thinking about their finances?
Interac, a Canadian leader in financial services, used the medium everyone can connect with, music. The Sound of Spending is a digital tool that converts spending data into a song. Using the tool, you can hear the sound of their own spending or the entire nation’s. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic.
MADEIT CREDITS
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InteracClient
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Adam PalmerProducer -

Alyssa GuttmanAccount -

Geetika KherStrategies PR -

Greg HennessyProducer -

Kara OddiAccount -

Keaton DaleMedia -

Latoya TaylorMedia -

Lauren SchellProducer -

MacKenzie McNevinMedia -

Media ExpertsMedia Agency -

Oso AudioMusic House -

Risa KastelicAccount -

BursonPR Agency -

Wain ChoiExecutive Creative Director -

Zulu Alpha Kilo -

Sean BellPlanning -

Michael RomaniukArt Director -

Zak MrouehCCO -

Spencer MacEachernStrategy Director -

Ece InanProducer -

Marco BucharWriter -

Tom EvansPost Production Company -

Zoe KimDesigner -

Brian BantonDesigner -

Samantha KayStrategies PR -

Damian SimevDesigner -

Rachel SchmidtMedia
Annual 2022 ShortlistSound of SpendingData
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Zulu Alpha Kilo has been a Contributor since 25th November 2015.
