Vicky
creative director/Art Director/producer
ABOUT
THE ARCADE – A Playful AI-Generated Fashion Film
Creative Brief
Concept Overview
The Arcade is an AI-generated fashion film that reimagines luxury through the lens of play, nostalgia, and kinetic energy. Set in a hyper-stylized, neon-lit world reminiscent of vintage arcades, the narrative revolves around a glossy, reflective pinball, endlessly circulating through an extravagant, surreal playground of fashion, movement, and velocity.
Louis Vuitton, known for its pioneering spirit and avant-garde storytelling, is placed at the heart of this high-energy, interactive dreamscape—where luxury isn’t static but in constant motion, anticipation, and reinvention.
MADEIT CREDITS
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Vickycreative director/Art Director/producer
Back to LV Arcade project
Lukasz
Senior Front End Developer Full Stack Engineer AI, Immediate Tiger
United Kingdom
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Hugh McGahern
3d artist, Freelance
United Kingdom