Vicky
creative director/Art Director/producer
ABOUT
THE ARCADE – A Playful AI-Generated Fashion Film
Creative Brief
Concept Overview
The Arcade is an AI-generated fashion film that reimagines luxury through the lens of play, nostalgia, and kinetic energy. Set in a hyper-stylized, neon-lit world reminiscent of vintage arcades, the narrative revolves around a glossy, reflective pinball, endlessly circulating through an extravagant, surreal playground of fashion, movement, and velocity.
Louis Vuitton, known for its pioneering spirit and avant-garde storytelling, is placed at the heart of this high-energy, interactive dreamscape—where luxury isn’t static but in constant motion, anticipation, and reinvention.
MADEIT CREDITS
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Vickycreative director/Art Director/producer
Back to LV Arcade project
Chad Schofield
Multimedia Developer, RTX (SC Cleared Contract)
United Kingdom
Rob Jackson
Creative Steward. UXUI Design. Focused, sofistikated.com
Canada
Rajeev Karemane
Lead Product designer, Pran AI
United States
Eve Makarova
Packaging Designer, Brand Designer, Self Emplo
United Kingdom
Jonny Zeller
Director, Storyverse Architect, Champagne & Gyoza
United States
Carlos Briceno
Brand Designer | Creative Lead Designer, Koombea
Colombia
Antony Kitson
Freelance Graphic / Motion Designer, OneTenEleven
United Kingdom
Durgesh Goswami
Top Rated Brand Designer
India
Mukesh Kumar
Graphic Designer, Snack Media
India
Miranda Newsom
Copywriter, comms and luxury branding specialist, MirandaWrites.co.uk (freelance)
United Kingdom