Vicky
creative director/Art Director/producer
ABOUT
THE ARCADE – A Playful AI-Generated Fashion Film
Creative Brief
Concept Overview
The Arcade is an AI-generated fashion film that reimagines luxury through the lens of play, nostalgia, and kinetic energy. Set in a hyper-stylized, neon-lit world reminiscent of vintage arcades, the narrative revolves around a glossy, reflective pinball, endlessly circulating through an extravagant, surreal playground of fashion, movement, and velocity.
Louis Vuitton, known for its pioneering spirit and avant-garde storytelling, is placed at the heart of this high-energy, interactive dreamscape—where luxury isn’t static but in constant motion, anticipation, and reinvention.
MADEIT CREDITS
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Vickycreative director/Art Director/producer
Back to LV Arcade project
Svitlana Bielova
Graphic Designer / Branding / Packaging, Self employed
Switzerland
Dmitry Pushkarev
3d artist, 3D modeler, 3D designer, freelancer
Russia
Liza Samoriz
Director, Home Is London
United Kingdom
Maria Kulichkova
Brand & Packaging Designer, Masha Kulichkova
France
Marcos Bononi
It, Self
Brazil
Chris Eggleton
Fine art/documentary photographer/artist, Chris Eggleton Photography
United Kingdom
Paulo Pampolin
Photographer - Film maker
United Kingdom
Ken Gerhardt Photography
South Africa
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa
Theremin Beach
Musician
United Kingdom