Vicky
creative director/Art Director/producer
ABOUT
THE ARCADE – A Playful AI-Generated Fashion Film
Creative Brief
Concept Overview
The Arcade is an AI-generated fashion film that reimagines luxury through the lens of play, nostalgia, and kinetic energy. Set in a hyper-stylized, neon-lit world reminiscent of vintage arcades, the narrative revolves around a glossy, reflective pinball, endlessly circulating through an extravagant, surreal playground of fashion, movement, and velocity.
Louis Vuitton, known for its pioneering spirit and avant-garde storytelling, is placed at the heart of this high-energy, interactive dreamscape—where luxury isn’t static but in constant motion, anticipation, and reinvention.
MADEIT CREDITS
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Vickycreative director/Art Director/producer
Back to LV Arcade project
Peter Attila Benko (Pedro)
Sound Engineer, Feherben kft.
Hungary
Stephen G. Barr
Founder & Group Publisher, SGB Media Group
United States
Anon Ymous
United States
Pallavi Sabharwal
Creative Director, Pallavi Sabharwal
Malaysia
Mr Adrian Mills
Artist
United Kingdom
Korrnax The Beast
3D modeller/QA Specialist, Creators 3D
India
Samuel Oswick
Senior Designer & Art Director, IndigoBronze Ltd
Ireland
Fernando Rodriguez
Senior Illustrator & Graphic Designer
Argentina
Tobin Thomas
Creative Director and Team Lead, Proimprint
India
Simon
Freelance Senior Creative, Various
United Kingdom