. . .

About me

In 2025 I was appointed as Executive Creative Director at The General Store, a multi-disciplinary creative agency headquartered in Sydney. This appointment follows my brief 8-month tenure at Saatchi & Saatchi Sydney and nearly a decade as Group Creative Director at M&C Saatchi Sydney.

During my time at M&C Saatchi, I steered multiple accounts including BWS, TAB, Optus, Steggles, Lilydale, and Australian Retirement Trust. As an unwavering advocate for diversity and equality, I served as Co-Chair of M&C's Employee Led Women's Network, working tirelessly to advance women in the industry.

Prior to M&C Saatchi, I spent 5 years at Leo Burnett Sydney, where I held the position of Creative Director on the Samsung account, collaborating on the Galaxy brand with the global team. My career began as a graphic designer and retoucher for a photographers collective, instilling in me a passion for craft and attention to detail.

With over 26 years of experience, my work across various media has been recognized at numerous international award shows. I have played a pivotal role in the progression of world-class agencies, my peers, and the wider communications industry. My contributions have helped win agency of the year titles for a spectrum of specialist agencies.

In addition to my agency roles, I am also an active contributor to the industry as former Joint Head of AWARD School, both nationally and in NSW, where I helped nurture creative talent and support the development of emerging creatives. And I continue to be involved as a sitting member of the AWARD council.

Throughout my career, I have gained extensive experience in areas such as CRM, digital, social, experiential, and innovation. These skills have been instrumental in building major brands including Lexus, Samsung, Diageo, McDonald's, Woolworths, and Optus.

In my role at The General Store, I work across clients such as Rebel Sport, Chupa Chups, Dexus, Freedom, Aquila, Cancer Chicks and Telstra, bringing my multi-disciplinary expertise to help shape the future of these brands.

See full profile details

Sharon Edmondston Follows

Azilen Technologies

United States

Follow

View profile
Prem Kumar

Graphic Designer, krishna photos

India

Connect

View profile
Catchphrase Dan

Creative Copywriter & Illustrator, CatchphraseDan

United Kingdom

Connect

View profile
3rdfloor

South Africa

Follow

View profile
Catalin Baciu

Head of design, Ipsos

Romania

Connect

View profile
Resonate

United Kingdom

Follow

View profile
Louise Shaw

Art Director

United Kingdom

Connect

View profile
Alex Gulland

Founder, Contented Brands

United Kingdom

Connect

View profile
David Angkawijaya

Retoucher, David Angkawijaya Detailed Imaging

Indonesia

Connect

View profile
Pathida Akkarajindanon

Chief Creative Officer, BBDO Bangkok

Thailand

Connect

View profile
News UK

United Kingdom

Follow

View profile
Will

Freelance Graphic Designer, Will Gregson Designs

United Kingdom

Connect

View profile
MullenLowe Profero

United Kingdom

Follow

View profile
Steph Jee

Senior Motion Designer, Animator and Creative, Freelance

United Kingdom

Connect

View profile
Tom Seymour

Creative Lead, Google Creative Lab

United Kingdom

Connect

View profile
Veronica Sesti

Production Assistant and Assistant Art Director, Freelance

United Kingdom

Connect

View profile
Steve Whittington

Creative Director, AnalogFolk

United Kingdom

Connect

View profile
Neil

Graphic Designer, The Happiness Centre

United Kingdom

Connect

View profile
Heather Deacon

Creative Solutions Connector

United Kingdom

Connect

View profile
Kim Puric

Director, Les Ateliers du Court Metrage

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.