. . .

About me

In 2025 I was appointed as Executive Creative Director at The General Store, a multi-disciplinary creative agency headquartered in Sydney. This appointment follows my brief 8-month tenure at Saatchi & Saatchi Sydney and nearly a decade as Group Creative Director at M&C Saatchi Sydney.

During my time at M&C Saatchi, I steered multiple accounts including BWS, TAB, Optus, Steggles, Lilydale, and Australian Retirement Trust. As an unwavering advocate for diversity and equality, I served as Co-Chair of M&C's Employee Led Women's Network, working tirelessly to advance women in the industry.

Prior to M&C Saatchi, I spent 5 years at Leo Burnett Sydney, where I held the position of Creative Director on the Samsung account, collaborating on the Galaxy brand with the global team. My career began as a graphic designer and retoucher for a photographers collective, instilling in me a passion for craft and attention to detail.

With over 26 years of experience, my work across various media has been recognized at numerous international award shows. I have played a pivotal role in the progression of world-class agencies, my peers, and the wider communications industry. My contributions have helped win agency of the year titles for a spectrum of specialist agencies.

In addition to my agency roles, I am also an active contributor to the industry as former Joint Head of AWARD School, both nationally and in NSW, where I helped nurture creative talent and support the development of emerging creatives. And I continue to be involved as a sitting member of the AWARD council.

Throughout my career, I have gained extensive experience in areas such as CRM, digital, social, experiential, and innovation. These skills have been instrumental in building major brands including Lexus, Samsung, Diageo, McDonald's, Woolworths, and Optus.

In my role at The General Store, I work across clients such as Rebel Sport, Chupa Chups, Dexus, Freedom, Aquila, Cancer Chicks and Telstra, bringing my multi-disciplinary expertise to help shape the future of these brands.

See full profile details

Sharon Edmondston Follows

Juno Copywriting

United Kingdom

Follow

View profile
AMP Agency

United Kingdom

Follow

View profile
Peter Sims

director, 7video Ltd

United Kingdom

Connect

View profile
Yellowphin Web Design

United Kingdom

Follow

View profile
Disha Communications Private Limited

India

Follow

View profile
FARAH ROSE

Founder, ODDITY Magazine

United Kingdom

Connect

View profile
Elyarch

United Kingdom

Follow

View profile
Yaneva Santana

Graphic Designer, Boden

United Kingdom

Connect

View profile
Muhammad Adam

Creative Director, Usuren

United Kingdom

Connect

View profile
Jenny McDonald

Freelance Creative Copywriter, Jenny the Copywriter

United Kingdom

Connect

View profile
Andrew

Director of Photography, AF-Photography

United Kingdom

Connect

View profile
Andrew Ferreto

Fashion Graphic Designer

Saudi Arabia

Connect

View profile
Phathu Nembilwi

Digital Illustrator \ Graphic Design, Student Village

South Africa

Connect

View profile
McLaren

United Kingdom

Follow

View profile
Hakan Pars Polat

Digital Creative Director, ArtNPars

United Kingdom

Connect

View profile
MediaCom

Follow

View profile
Elon

Graphic Designer, emotivology

United Kingdom

Connect

View profile
Jana Sukenikova

Freelance Graphic Designer, Fanah Shapeless

United Kingdom

Connect

View profile
Anna Wilson

Graphic Designer

United Kingdom

Connect

View profile
Fabio Lemos

Senior Art Director, United Digital Group

Brazil

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.